Course Objectives:

• Build a professional and functional website using Google Sites.

• Integrate various Google services to enhance website functionality and user experience.

• Utilize Google tools for content creation, design, and marketing.

• Understand how to use Google tools to scale website traffic and engagement.

Course Outline:

Module 1: Getting Started with Google Sites

• Introduction to Google Sites: Benefits and limitations.

• Setting up a Google Sites account.

• Understanding the Google Sites interface.

• Creating a new website: Templates and blank sites.

• Basic website structure: Pages, sections, and layouts.

• Adding and editing text, images, and videos.

Module 2: Design and Customization

• Choosing a theme and color palette.

• Customizing fonts and styles.

• Adding and editing headers and footers.

• Inserting and formatting images and videos.

• Embedding content from other Google services (Drive, Calendar, Maps, etc.).

• Creating a visually appealing and user-friendly website.

• Mobile responsive design considerations.

Module 3: Integrating Google Services for Enhanced Functionality

• Google Forms:

  • Creating contact forms and surveys.

  • Embedding forms into Google Sites.

  • Collecting and analyzing form data.

• Google Calendar:

  • Embedding calendars for event scheduling.

  • Displaying availability and appointment slots.

• Google Photos:

  • Embedding photo galleries and albums.

  • Optimizing images for web use.

• Google Drive:

  • Embedding documents, spreadsheets, and presentations.

  • Sharing files and folders on the website.

• Google Maps:

  • Embedding maps for location and directions.

  • Adding custom markers and information.

• Google Meet & Chat:

  • Embedding links for customer support or virtual consultations.

  • Facilitating communication and collaboration.

• Google Docs:

  • Embedding documents for information sharing.

  • Creating downloadable resources.

Module 4: Content Creation and SEO

• Creating engaging and informative website content.

• Keyword research and SEO basics.

• Optimizing website content for search engines.

• Adding metadata and alt text to images.

• Using Google Search Console for website analytics.

Module 5: Scaling Your Website and Business

• Using Google Analytics to track website traffic and user behavior.

• Implementing Google My Business for local SEO.

• Leveraging Google Ads for targeted advertising.

• Email marketing integration(using outside email marketing tools, but linking them to the google site).

• Social media integration.

• Collecting and using customer feedback from google forms and reviews.

• Using google drive for file management and collaboration with team members.

Module 6: Advanced Techniques and Tips

• Embedding custom HTML and JavaScript.

• Using Google Apps Script for automation.

• Integrating third-party services.

• Troubleshooting common Google Sites issues.

• Staying up-to-date with Google Sites updates and features.

Teaching Methods:

• Video tutorials and screen recordings.

• Step-by-step guides and checklists.

• Live Q&A sessions.

• Practical exercises and projects.

• Case studies and real-world examples.

• Community forum for support and interaction.

Key Takeaways:

• Build a professional website using Google Sites without coding knowledge.

• Integrate Google services to enhance website functionality and user experience.

• Utilize Google tools for content creation, design, and marketing.

• Scale website traffic and engagement through SEO and analytics.

• Manage and collaborate with team members using google drive and other tools.